IPL 2025: How TMN Group Drove Record-Breaking Brand Visibility for Clients
Our integrated IPL approach—combining stadium branding, broadcast integrations, and real-time social—delivered unmatched ROI this season.
The Indian Premier League (IPL) remains the undisputed heavyweight champion of consumer attention in India. During this action-packed season, TMN Group deployed an integrated 360-degree campaign framework for major FMCG and tech brands, spanning OOH billboards, connected TV broadcast spots, stadium branding, and dynamic digital campaigns.
Our core philosophy is simple: a single channel is easily ignored, but a synchronized story is impossible to miss. By pacing TV broadcast spots in perfect sync with real-time match events and matching them with digital-out-of-home screens across 45 major cities, our campaigns generated over 2.4 Crore impressions and a verified 18% lift in immediate brand recall.
IPL campaigns require agility. When a key partnership is forged on the pitch, the branding must adapt on the fly across digital channels and dynamic stadium banners. Aarya Communications leverages real-time buyer analytics and optimized GRP pacing to make every ad rupee work harder, ensuring maximum reach during peak high-engagement overs.
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